The experience your Web site visitors have is the key to conversion from visitor to customer. Web sites (and companies) that embrace their customers’ needs outperform those that don’t. That’s a pretty straightforward premise. Similarly, those companies that embrace and enhance their customers’ online experience outperform those that don’t.
Perception is Everything
How your customers perceive your Web site is extremely important. Most companies recognize this and work towards having a visually appealing Web site. User perception, however, goes far beyond the visual appeal of your Site. Functionality plays an important role as well. In fact, a Web site’s functionality (or lack thereof) often outweighs the visual aspects of the site.
Crisp and Clean
Oftentimes, the simplest and cleanest design or functionality is best. In other instances, a more complicated or more elegant functionality is required. Knowing the difference and building your Web site to meet the customers’ specific needs is really the key.
A Simple Change
Sometimes a simple change is enough to increase sales by 10 to 15%. These changes may be an update to graphics, an updated navigation structure, a simplified product display, addition of a recommendation engine, or any one of a myriad of other possibilities.
The Web Factors can help you optimize your user’s experience when they visit your Web site. There are a number of sophisticated tools, including heat mapping and in-page analytics, we employ in addition to our more than 15 years of experience to ensure your valuable Web site visitors have a positive experience at your Web site.
