As the foundation of your overall Internet marketing and sales efforts, your Web site determines the success or failure of the entire plan. To be successful, the Site must be engaging, functional, memorable, easy to use, and all things to all people.
Proper Web Site Design
It is true that anyone can build a Web site. Not everyone can do it correctly. The differences will be subtle, but the impact on your business will be dramatic. How your site is designed, the software platform used to power it, and the various structures for search optimization are critical and proper assembly can only be performed by experienced professionals.
Build what you need
Many Web development firms will try to sell you a one-size-fits-all Web site package. This is the profitable method of Web site design and construction, but NOT what you need.
The options, features, and capabilities of a modern Web site are virtually limitless. The key to your Site’s success is to choose the features and tools that will best translate into additional sales of your product or service. By building what you need, you avoid an overly complicated Web site and improve your customers’ experience.
Brochureware
For many small to medium sized businesses the place to start with a Web site is with a straightforward online brochure or brochureware. These sites use basic construction methods to create a Site that provides key information about the business to the online audience. This type of site allows a business to benefit from an online presence especially geolocation, mapping, and search at a very cost effective price point.
Content Management Systems
For many, even most, companies with a serious Internet marketing agenda a content management system or CMS is the best solution to meeting the demands of rapid or distributed content development. These platforms allow content development and publishing to be distributed across your entire team by providing simple user interfaces that function like word processing software.
Lead Generation Engines
Take your Web site beyond delivering marketing messages and basic information to an active lead generation tool directly impacting sales. A Web site with built in lead-generation tools can fundamentally change your marketing programs from 100% outbound to 10, 25, 50% or more inbound marketing.
eCommerce and Shopping Carts
Some products translate well to online sales and other just don’t. For those that do, proper design, user friendliness, and cart implementation are the keys to maximizing your sales. A properly designed, well-implemented shopping cart equates to dramatically higher sales (as much as 90%). At the Web Factors we clearly understand the myriad of sales tools available within typical eCommerce platforms such as recommendation engines, reviews, and user generated content and will help you implement the tools that will improve your sales and enhance your business.
