Imagine for a moment that you are at a NASCAR race. The track is a mile and a half long, there are roughly 100,000 people in the stands enjoying the event. Somewhere among the crowd there is one person who needs the product or service you provide. How would they find you?
Now, apply the same analogy to your Web site…only change the size of the crowd from 100,000 to 50,000,000 or more. That is the scope of how difficult it is for your Web site, your products, your services to be found and to stand out from the crowd.
Search Engine Optimization or SEO is the process of applying a search engine marketing strategy to the unique pages that comprise your entire Web site with the goal of making each page stand out as a beacon in the search engine crowd to your customers and prospects.
Your Web site must be found. There is no other option. At the Web Factors, we provide the tools necessary to maintain a fully search optimized Web site, the knowledge to improve your rankings, and the skills to reach a top natural search ranking for your specific search terms and phrases.