If your search engine rankings aren’t improving, they are getting worse. While it is possible to maintain a position, the general rule is constant improvement yields the optimal long-term results.
Are Your Natural Search Rankings Good?
The only way to know that your search engine rankings are improving is to consistently monitor them. Every keyword or phrase that is important to your business needs to be tracked on a monthly basis to determine if and how fast your natural rankings are improving. Comparative reporting is necessary to understand the trends (not the spikes) in your natural search engine rankings so you can adjust your search engine marketing strategy and effectively manage your SEM budget.
Performance Monitoring is a Key to Success
When you monitor the performance of your most important keywords and phrases, you can effectively adjust the amount of attention devoted to each specific keyword or phrase. You may need to focus all your efforts on a very few keywords early in your Search Engine Marketing implementation to achieve a desired result. Later in the process you may need to focus on long-tail key phrases to pull a specific target audience to your Web site or social media pages. The only way to know where to spend your time and money is to clearly understand how your prior efforts have worked for you.
The Web Factors team can prepare your monthly search engine performance reports and provide detailed insight into your overall SEM performance. Ask us how to make this part of your company’s key metrics.