Internet Business Development & Strategy

The secret to successful online marketing is maximizing the effectiveness of each discreet component of your overall Internet Marketing Strategy and understanding how leveraging those individual elements against each other greatly improves the performance of each. The individual elements are your Web Factors. The online tools you use to reach your target audience, deliver your message, and sell your products or services.

Internet Marketing Strategy

There are numerous individual elements (or Factors) that make up your overall Internet Marketing Strategy including Web site design, search engine optimization, email marketing, inbound marketing, social media, affiliate programs, and more.

The Web Factors applies more than 15 years of experience with online marketing to your unique situation to help you create and manage a successful Internet marketing strategy.

Web Site Development

Your Web site is the foundation element upon which all other online marketing is built. To serve you well and provide a consistent return on investment, your Web site must be engaging, functional, informational, and user friendly. The effectiveness of your Web site is determined by proper strategy, Site design, content development, search optimization, and measurement; all components that The Web Factors will teach you to perform or implement for you.

Social Media

Social Media
Social Media (Facebook, LinkedIN, Twitter, YouTube, etc.,) are valuable components of Internet marketing when applied properly to your businesses overall goals.  There are numerous benefits to be gained by applying a cohesive social media marketing strategy including endorsements, referrals, and viral marketing.

Search Engine Optimization

93.2% of decision makers use the Internet for purchasing research and more than 70%  will click on one of the first 3 organic search results displayed.

Your Web site must be found. There is no other option. If you are lost in the shuffle, you are losing business – no exceptions.

The Web Factors provides the tools to maintain a fully search optimized Web site, the knowledge to improve your rankings, and the skills to achieve top natural search rankings.